Henry Meds Case Study: From DR 8 to 53 & Ranked for 6,600+ Keywords 8 Months

A Personal Note Before We Dive In

Let me be clear upfront – I wasn’t the person or agency behind Henry Meds’ SEO growth. That credit goes to the brilliant folks at uSERP, one of the top link-building agencies in the US. But I’ve studied this campaign in detail for one simple reason:

It’s one of the cleanest examples of how smart link-building + content velocity can help a young brand beat SEO odds.

As someone who builds white-hat backlinks for brands across North America and Europe, I often hear the same thing from early-stage founders or lean marketing teams:

“Our DR is too low. We can’t outrank these giants.”

But the Henry Meds case proves otherwise.

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The TL;DR – What Happened

• Domain Rating jumped from 8 → 53 in just under 8 months

• Organic keyword footprint: 6,600+

• Backlinks earned: 219 referring domains

• Top 3 keyword rankings: 226

• Product pages like semaglutide and GLP-1 went from invisible to top 3 positions

• Entire campaign driven by earned backlinks + content + some smart technical recos

Let’s break it down.

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The Client: Henry Meds

Henry Meds (legal name Adonis Health) is a US-based telehealth company launched in 2022. They focus on helping people manage weight loss, insomnia, and hormone-related issues like low testosterone – using subscription-based care and home-delivered medication.

It’s a booming space. But it’s also brutally competitive.

When they started SEO efforts, their biggest problem wasn’t tech issues or bad UX – it was no domain authority and almost zero keyword visibility.

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The Core SEO Challenges

As someone who has done SEO for YMYL (Your Money Your Life) brands, I can tell you – telehealth is no joke. Here’s what Henry Meds was up against:

• Low DR (just 8) when they started

• Heavily regulated medical niche

• Competing with WebMD, Mayo Clinic, Healthline, Ro, Found, and others

• Needed to rank for high-intent, high-CPC terms like “semaglutide online,” “GLP-1 prescription,” etc.

Let’s be real – ranking for that stuff is hard even if you have a DR 50+.

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The SEO Strategy (Broken Down Simply)

This is where the team at uSERP came in and executed a textbook clean campaign. I’m outlining the process here because this is exactly the framework I follow when building out link strategies for my own clients.

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1. Homepage Backlinks to Build Authority First

No matter how strong your content is, if your DR is 8, it’s going nowhere.

So the team prioritized building links to the homepage. These weren’t shady PBN links or low-quality directory listings. They were editorial placements on reputable publications. The kind of links that pass actual trust in Google’s eyes.

Results:

• DR moved up rapidly from 8 → 30+ within the first few months.

• Home URL rating (UR) improved, boosting crawl priority.

👉 As a link builder, I always recommend building 60 – 70% of early links to the homepage. It works.

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2. Commercial Pages Got Link Love Next

Once DR was strong enough, they shifted focus to money pages. Think:

• https://henrymeds.com/semaglutide/
• https://henrymeds.com/testosterone/
• https://henrymeds.com/glp-1-weight-management/

These are pages that lead to conversions. So by sending links there, they didn’t just boost rankings – they created revenue-generating traffic.

Example:
The semaglutide page alone gained:

• 3+ UR increase

• 225 new keywords

• 62 top 3 keyword rankings, including “semaglutide prescription online”

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3. Blog Posts for Topical Authority

Next up – supportive blog content. Even though the content was created by their content agency (Codeless), uSERP drove backlink campaigns to top blog posts like:

• “Semaglutide Diet Plan”

• “What Are GLP-1s?”

• “How Online Weight Loss Clinics Work”

This helped build topical authority around semaglutide and weight loss care.

Tip from me: When I work on health SaaS or DTC, I always map one “product page cluster” with at least 4 blog articles. Then I interlink and build 1–2 links to each.

Blog Page Results:

• 160 backlinks from 38 domains

• 524 monthly visitors

• 3 top 3 keyword rankings in 90 days

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4. SEO Optimization Support (Technical + On-page)

Although not the bulk of their campaign, uSERP also pitched in with recommendations like:

• Internal linking tweaks

• Better H1/H2 structures

• Keyword tweaks to meta tags

This wasn’t rocket science – but in combination with backlinks, small tweaks had big impact.

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Real SEO Numbers After 8 Months

Let’s talk metrics. These are results every client dreams about (and the kind of KPIs I aim for with my link-building campaigns too).

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Why This Matters to You (If You’re a Brand Reading This)

I know what you’re thinking:

“Cool case, but can this actually work for my brand?”

Here’s my honest answer:
Yes, it can – but only with the right strategy.

I work with brands that:

• Are just launching SEO and feel “too new” to compete

• Want to boost DR from 10–40+ quickly and safely

• Need links that actually influence rankings, not just vanity metrics

• Are based in the USA, UK, Germany, or Canada (I speak your search language)

Whether you’re a SaaS startup, DTC brand, health tech company, or service provider, I use this exact playbook (with tweaks based on your niche) to help clients grow.

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Final Thoughts

We didn’t run this campaign. But we understand exactly why it worked and how we can replicate it for you.

Henry Meds didn’t just get lucky. They invested in link building that worked – with clean execution, long-term vision, and a focused roadmap.

If you’re sitting on a DR of 10–20 and wondering when traffic will come… it won’t – until authority does.

And that’s where we come in.

Interested in Growing Like This?

Here’s what We offer:

1. White-hat backlinks (editorial only)
2. Topical authority link mapping
3. Niche-relevant placement (no garbage directories)
4. USA & EU time zone support
5. Keyword-impact reporting
6. Optional add-ons: SEO audits, on-page content outlines

📩 Let’s connect – Drop me an email or DM on LinkedIn, and I’ll send you a free backlink audit or roadmap based on your site.

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About Me

👋 I’m Hariom, an SEO specialist and link-building consultant with 7+ years of experience helping businesses grow from 0 to organic traction – without ads. I’ve worked with SaaS, fintech, health, and service brands across India, the US, Germany, and the UK.

When I’m not building links, I’m studying what’s working right now – so my clients never fall behind.